A new article published by Broadband Communities Magazine recently shed some light on the hard work of ISG Technology’s parent company, Twin Valley. This telecommunications provider is unique, not only because of its constant need for innovation in servicing the community, but also because it’s been a family-owned establishment since 1947 and has grown to service 6,000 clients over 2,400 square miles.

Although finding a good old-fashioned family business in today’s corporate world is newsworthy enough, this isn’t the focus of Masha Zager’s article. Rather, Zager took a look at the amazing gigabit service that Twin Valley is providing to more than 2,000 businesses and residential homes in Clay Center.

Twin Valley: Always one step ahead

Considering the family business had the foresight to invest in data center and cloud storage services in ISG Technology in 2011, it’s clear Twin Valley has always seen the value of keeping one eye on the horizon. After reviewing the needs of their many clients, Twin Valley administrators decided that a gigabit Internet service was a good direction to head in. This service, which Twin Valley has named Pulse Internet, would provide speeds that were unheard of in the region.

Twin Valley has always wanted to be a leader of technological innovation.Twin Valley has always wanted to be a leader of technological innovation.

Other companies may have had trouble setting up such a feat, but Twin Valley has consistently seen the value of looking ahead. The fiber infrastructure that the business had implemented in 2008 was future-proof, meaning it could leverage this toward its gigabit service.

Clients couldn’t be happier

Zager’s article also focused in on the client side of this equation. Many times, when a company implements a new and innovative service, clients need a little time to adjust. Clay Center residents obviously didn’t need this time, as those provided with Pulse seemed overjoyed by it.

However, there’s something to be said about providing these managed services to smaller, tight-knit communities. Providing technological services like Pulse allows smaller communities to show their worth in the marketplace.Lori Huber, director of the Clay County Economic Development Group, noted that Pulse Internet is a “game changer” in terms of its Internet speeds. She also remarked that such innovation was going to push “economic growth opportunities,” which is something a community of any size can get behind.

Even President Obama agrees with this statement. While visiting Cedar Falls, Iowa, to view the city’s fiber-fed gigabit infrastructure, Obama stated: “You don’t have to be the biggest community to do really big things; you just have to have some vision, and you have to work together.”

Twin Valley’s perceptiveness towards technological innovation in the area of gigabit Internet obviously shows vision, but Scott Leitzel, vice president of operations and a board member on the Economic Development Group for Clay Center, also wanted to stress the company’s commitment toward working with the community.

“We’re privileged to empower our clients to do whatever they want to do – whether that’s to connect all their devices or run businesses out of their homes – all at an affordable rate,” he said.




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